Tinashe-Peakford Management Consultants marketing at peakford.co.za
Wed Feb 27 09:39:47 CAT 2013

              Social Media programme 

Date   26 March 2013

Venue: Rainbow Towers 

Cost:  US$180.00/delegate covering(T-shirts, Training materials, Teas and

Who should attend? Marketing directors, brand managers, IT staff, media
planning, client service and account management executives brand managers,
digital marketing teams.




*	The profile of social media in Zimbabwe 
*	The growth of social media in Zimbabwe
*	Social media trends in Zimbabwe 
*	What is Social Networking / Media?
*	Introduction to marketing in a social world.
*	Strategic considerations for using Social Networks in your marketing
*	Networks and how they work
*	The new media landscape.
*	What is social media?
*	A new consumer, how the new consumer behaves.
*	Disenthralling oneself with legacy marketing dogma.
*	7 marketing truths that you thought were sacred but are myths.
*	Thinking about an organic approach to marketing.
*	The pillars of new marketing.
*	Building brands in a social world.
*	Defending your brand against and online attack.
*	An introduction to social networks analysis
*	Understanding the role of "old" media
*	An integrated all encompassing new marketing approach
*	Online Social networks
*	What drives online collaboration
*	Realtime search
*	Cloud Collaboration
*	Crowd sourcing,
*	Wikinomics,
*	Social Sharing,
*	Personal and corporate Blogs,
*	Microblogging
*	Podcasting
*	Word of mouth
*	Viral marketing
*	Online reputation management.
*	Social and integrated marketing strategy
*	Where SNM is heading?
*	Introduction to FaceBook
*	Introduction to Twitter
*	Introduction to LinkedIn
*	Introduction to other SNM
*	Introduction to blogging
*	Mindset before marketing via SNM
*	Different strategies for different businesses
*	Building your own SNM strategy
*	Integrating Social Networks into your other marketing interventions




Tinashe Ruzvidzo

Marketing&Sales Executive- Zimbabwe

Peakford Management Consultants

Office G19,20 Bay 3 National Sports Stadium,Harare

Email:           <mailto:marketing at peakford.co.za> marketing at peakford.co.za

Website:       <http://www.peakford.co.za/> www.peakford.co.za

CELL:        0773 521 753 / 0734 365 133




-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://dipleague.zol.co.zw/pipermail/dipleague/attachments/20130227/76fb34cd/attachment-0001.html 
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: image/png
Size: 34042 bytes
Desc: not available
Url : http://dipleague.zol.co.zw/pipermail/dipleague/attachments/20130227/76fb34cd/attachment-0001.png 
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: image/jpeg
Size: 1356 bytes
Desc: not available
Url : http://dipleague.zol.co.zw/pipermail/dipleague/attachments/20130227/76fb34cd/attachment-0002.jpe 
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: image/jpeg
Size: 4773 bytes
Desc: not available
Url : http://dipleague.zol.co.zw/pipermail/dipleague/attachments/20130227/76fb34cd/attachment-0003.jpe 

More information about the Dipleague mailing list